And long form video isn’t dead!
April 16, 2015
It’s still the way of the world: Young beats old, new triumphs over the status quo. I know. I was young once, and part of a generation that was taught to not trust anyone over thirty.
Okay, 40 MAY be the new 30. but the attitudes still prevail, and moreover, we live in a world where youth is celebrated, envied, targeted, ogled, modeled, OMG’d and TMZ’d.
There is a begrudging nod toward the “classic” or “Old Skool” (sp), but this is usually when some idea that transcends time is adopted and “mashed”.
I have a career because my partner and I though we could bring something new to the communications game, something beyond the traditional. We adopted new media, refreshing visual techniques, snazzy soundtracks, and incorporated a new style of writing.
But eschew classic forms? No way.
All of us came from journalism and communications colleges. We studied film, documentaries, and in radio production techniques. We learned what worked. Then we added our style to it.
And told a story.
The proliferation of videos on the web is proof that video cameras are reaching typewriter (ok, make that word processor) status– various uses, techniques, styles prevail, from simplistic POV to eye-bending storytelling. From screen-capture training to dramatic time lapse. From 6 second Vines to 2 hour dramas.
Short videos prevail, but these are mostly informational or slice of life, camera tricks or just plain look at the camera rants.
But a recent New York Times article pointed out that videos on the web are actually getting longer. Longer doesn’t mean better, but it does provide more room for storytelling
Perhaps today’s hyper-connected people have discovered the joys of the explorations of thought and emotional catharsis longer forms can provide.
That would make a nice ending for this story.