Welcome to the home of The VideoBiz Book, a practical and reality-based start-up guide that gives you the foundation and resources you will need to navigate today’s competetive video production landscape.
Real World Insight
The Whole Video Biz Magilla
From business idea, to startup, to getting your first client, to creative and production techniques, to final product delivery, it’s all here.
Whether you write scripts or not, you have to understand them. They represent the words, sights and sounds of your project.
Read how to develop good relationships with your clients, how to grow with them, and how to handle them.
There’s only two kinds of business– repeat business, and new business. Here, you’ll learn some techniques and plans to keep the business rolling.
Bootcamp in a Book
We cover basic foundations to sophisticated production techniques, in all areas of your business, from startup considerations to handling explosive growth. It’s all based on the author’s real world experience of starting three businesses, developing a reel, getting the first job, finding clients, developing repeat business, and the internal strengths you need to succeed in the Video Biz.
Learn by Doing
Buyers get exclusive access to our video library and ongoing tutorials.
Scriptwriting. Shooting. Audio. Editing. Pacing. The VideoBiz Book provides insights into them all. But Seeing how it’s done cuts time out of your business development. Having access to lists of production resources helps. And real life case histories puts the icing on the learning cake.
Build your portfolio
There’s nothing harder than getting your first job.
When you’re starting out, you have virtually nothing. You have to get past that, one step at a time. We tell you how we did it, which was a challenge since our startup wasn’t even part of the country we grew up in! Well tell you how to find a “starter” client, how to get the word out, how to use publicity, word of mouth, person-to-person exposure, the web, social media to get your name out there!
Achieve your goals
It doesn’t matter your age or IQ, your education or your bank account, you have as good a chance as the next, person. This book will give you the shorthand you need to be a video-making success.
Brien Lee has been in the media production business for 40 years. He has performed most every job in the video producing, from writing scripts, to soundtrack creation, to video editing, to directing live stage extravaganzas. His unique takes on creative and business matters help inform this book, which details the life cycle of a video business to help new producers start-up.
"Brien is the Master When It Comes to Storytelling...
He knows what a client needs before the client knows they need it. It was a privilege to work with him and learn from the best. No matter the medium, a good story is a good story – and Brien can go right to the heart of it to make you laugh, make you cry, make you laugh until you cry, make you think, make you open your wallet, make you change your mind, whatever you want your story to do.”
I give Brien and his firm my highest recommendation without reservation
They executed a short video 3-5 minutes on time, on budget and with great narrative effect on a short time frame. Great experience in the field which works to the client’s advantage. Understands that video must work for the client — not just for their own creative portfolio. A pleasure to work with — high integrity.
Brien Lee is a creative inspiration when you need to develop a video or media solution
His crew of talented video imagineers and video production experts always made a video project contain that distinctive creative impact. The videos he produced for Mercury Marine and the media strategies he developed for organizations were ahead of their time and state of the art.
Recent Blog Posts
It's all been done before. Aren't We Great?! This is the most popular form of "first time" video use in the corporate world. I say "first time" because everytime a new marketing manager or multimedia corporate manager is hired, this is their first video, even though...
The answer is the Neweer Softbox for the 160, available on Amazon. It fits over the light, diffuses and softens it, and should have a definite impact. I get mine Wednesday… I’ll try it and let you know.
Ken Burns has been credited with devising the “smooth moves on stills” effect that has permeated his various award winning productions. But, for history’s sake, I’d like to claim that this effect was developed simultaneously across the country by “multi-image” slideshow makers.
If you're trying to reach potential customers, you have two ways to do it: digital and physical. If you're young, you probably know about digital. Facebook groups, Instagram, websites, Reddit.... and if you're older, you're more comfortable with the physical (in...
Never Say No to New 70 is just a number. But in terms of mortality, it's a decent number. I'd rather be younger, but I'm happy to be here. And at 6:25 this evening (2-27) I will be, in fact, 70. At a family birthday party last weekend, my son Matt asked me what...
David Harnish, longtime manager of Walgreens' Meetings and Media Department, has passed. It is devastating for his wife Nancy, brother Paul, and his Walgreens co-workers of his expansive career at Wilmot Rd. My fellow employees at Brien Lee Creative Solutions /...
The Sloan Center on Aging and Work at Boston College has some not (to me) surprising news: more “seniors” are apt to start businesses than their younger counterparts. I’ve started a bunch of businesses in my life: at 22, 33, and 46. Counting my latest production work...
The Wall Street Journal recently ran a series of articles detailing a number of trends in corporate communications. One trend they sighted was the increased reliance on something called “Corporate Storytellers”. These are folks who work with companies to unearth their...
You don't have to have giant budgets or big crews when the story and existing resources are good. This video was produced on a modest budget, but did wonders for the company's image and sales. A chocolate company sourcing its beans from The Republic of Ghana in...
I’m proud to announce that the is now available on Amazon.
This book looks at the challenges of starting up or growing a video business, whether that business in serving, corporates, the home market, or something in between.
Get our Newsletter!
Tips, techniques, tools, trends and more! and we’ll keep your info private!