Welcome to the home of The VideoBiz Book, a practical and reality-based start-up guide that gives you the foundation and resources you will need to navigate today’s competetive video production landscape.
Real World Insight
The Whole Video Biz Magilla
From business idea, to startup, to getting your first client, to creative and production techniques, to final product delivery, it’s all here.
Starting Up
From early idea to actual business, we’ll face reality together.
The Creative Process
Whether you write scripts or not, you have to understand them. They represent the words, sights and sounds of your project.
Client Relationships
Read how to develop good relationships with your clients, how to grow with them, and how to handle them.
Case Histories
We were there for forty years. We share our successes…. and failures. And you get access to our library of past videos.
Developing an Identity
How do you want the world to know– and find– you?
Production Tools
What are your strength, and what gear do you need to tell your story, your way?
Marketing and Sales
There’s only two kinds of business– repeat business, and new business. Here, you’ll learn some techniques and plans to keep the business rolling.
Resource Library
Sample proposals, quote sheets, scripts, library & public domain sources for audio, photos and video. Ongoing tutorials.
Bootcamp in a Book
We cover basic foundations to sophisticated production techniques, in all areas of your business, from startup considerations to handling explosive growth. It’s all based on the author’s real world experience of starting three businesses, developing a reel, getting the first job, finding clients, developing repeat business, and the internal strengths you need to succeed in the Video Biz.
Learn by Doing
Buyers get exclusive access to our video library and ongoing tutorials.
Scriptwriting. Shooting. Audio. Editing. Pacing. The VideoBiz Book provides insights into them all. But Seeing how it’s done cuts time out of your business development. Having access to lists of production resources helps. And real life case histories puts the icing on the learning cake.
Build your portfolio
There’s nothing harder than getting your first job.
When you’re starting out, you have virtually nothing. You have to get past that, one step at a time. We tell you how we did it, which was a challenge since our startup wasn’t even part of the country we grew up in! Well tell you how to find a “starter” client, how to get the word out, how to use publicity, word of mouth, person-to-person exposure, the web, social media to get your name out there!
Achieve your goals
It doesn’t matter your age or IQ, your education or your bank account, you have as good a chance as the next, person. This book will give you the shorthand you need to be a video-making success.
Recent Blog Posts
MAJOR NEW FEATURES IN ADOBE PHOTOSHOP ELEMENTS AND PREMIERE ELEMENTS 2020
Adobe Premiere Elements and Adobe Photoshop Elements are an affordable combo for both the Mac and PC that gives you the two software tools you need most when entering the video biz: a graphics / photo editor and a...
URGENT! DJI OSMO $299 (TEMPORARY PRICE REDUCTION) ACT QUICK!
WITH STABILIZATION! Two Screens, Stabilization, 4K! Waterproof! Slo-Mo! Timelapse! You can buy the DJI Osmo 4K Action Cam for $299 shipped. Normally selling for $349, today’s price cut is the first time it’s gone on sale. Armed with the ability to...
Why I Make Such a Big Damn Deal about Audio for Video!
I've said it before: the most important component of a high quality video story is the audio. Note the use of the word story: YouTube ramblings, addresses from the marketing director, and explainers don't count-- their audio is the person speaking or explaining and...
Tribute Video Book Free for Kindle August 3rd through 7th!
We're all getting older, passing milestones on our way. Anniversaries, weddings, birthdays, retirements, awards and more cn all pass in what seems like a moment. And then, it's too late. Uncle Johnny was an important part of the family. Mary was the backbone of...
An Inside Look at Dealing with Copyright Issues Online
If you've produced a few tribute, legacy, or memorial videos by now, you know what your clients want: lots of pictures and videos accompanied by their favorite music. Music is the soundtrack of their lives, and they want to hear their soundtrack to match the various...
How to Create Tribute Videos
“How to Create Tribute Videos” is my latest book, available on Amazon in paperback and Kindle.
How to Write a Video Script… (or, “words only when necessary”)
At some point in your communications career, you will be faced with writing a video script. It comes with the territory. How you respond to this distraught pleasure will say a lot about you and your understanding of visual media. What makes writing an av script hard...
FIVE FILMS SEEN AT THE NEW CANAAN PLAYHOUSE THAT CHANGED ME FOREVER.
For more than a decade, my Aunt Virginia Lee ran the Prudential Theatre in New Canaan, Connecticut, called the New Canaan Playhouse. My father's family lived in Norwalk, Connecticut, and New Canaan back then was about a half-hour ride down a two lane highway. So...
The Best Video Plugins 2019
From Videomaker (click link below): https://www.videomaker.com/getting-started-with-plug-ins
Five Tried & True Corporate Video Motifs
It's all been done before. Aren't We Great?! This is the most popular form of "first time" video use in the corporate world. I say "first time" because everytime a new marketing manager or multimedia corporate manager is hired, this is their first video, even though...
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